Opting out of Mother’s Day

It started with Bloom and Wild. Then Superdrug. And Marks and Spencer.  This year more brands are choosing to offer an opt-out option for any Mother’s Day marketing.  And frankly? Thank fuck for that.  While targetted advertising and emails go…

Barbie can be anything but

Barbie can be anything except perhaps a feminist. This year Mattel are celebrating 60 years of Barbie and yet we’re still asking if she is and still should be a role model. Barbie has always courted controversy – famously being…

Why Not Me

I’m not quite sure if it came from a sense of my own self-entitlement (most definitely) or a disillusionment cum desperation with my own situation (also very much that) but jealousy for me always manifested in the same way. Less…

On beating writer’s block

I always had this romantic notion of writing and what being a writer was.  A lot of it involved staring out of windows longingly (nope), a  deep abiding devotion to black coffee (yup) and the misplaced notion that writing would…

The Dark World of Deepfakes

Back in December, Motherboard explored reddit’s growing obsession with an open source AI technology that was being used to map celebrity faces and place them over adult videos to create their own porn. Since then, videos have emerged bearing the likeness of…

The Emotional Catharsis of Giving a Fuck

Here’s the thing about The Life Changing Magic of Not Giving a Fuck. It’s great. Like, circulated among my friend-group, let’s start a book club kind of great. The premise is simple enough – and stripped back at its core essence (the…

2017 The Year Feminism Stopped being a dirty word

In the wake of the #metoo movement and the silence breakers named as Time’s Person of the Year, Merriam-Webster have announced “feminism” as their word of 2017. That’s right, while dictionary.com have went for the more insidious “complicit” for their top pick…

Ho but make it fashion: Fashion’s love affair with fetish

Fashion’s love affair with fetish isn’t anything new. In fact, it’s almost as predictable as florals for spring and muted tones for Autumn. Any time fashion explores prim and proper it needs to swing back round to something with a…

Putting an end to period poverty. Period.

Last time I checked you can’t opt out of your period.  I mean it’s not like you lie there at night with a selection of fine cheeses and the good wine (the one that wasn’t in the £5 deal and…


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