Joy’s homeware guys. Who knew? I certainly didn’t. Hell, until the press day I was completely unaware of Joy’s homeware and gift offering – associating them more with lovely vintage inspired dresses and prints. Turns out that this carries though in to their homeware and it is AMAZING. OOLA – the High Summer AW15 collection has a range of fun, quirky and kitsch pieces that I’m a sucker for.
I’ve been going a bit crazy for the trout shaped vase over on instagram – and who could blame me – but she really is just the centerpiece of a super fun and diverse collection. It feels like walking in to your Gran’s home but with a contemporary twist. Rose gold pineapples for jewellery, crystal puffer fish and ice cream cone vases and bowls and tiny fish salt and pepper shakers are sure to me favorites this Summer. I can think of more than a fair few of my girls who will be going utterly gaga for the novelty homeware goodies when they hit shelves.
Their fashion line are a mix of retro and vintage inspired prints and cuts. Valley of the Dolls is a slightly younger offering with a distinct Boho Californian vibe. The white mini dress and printed jacket with detachable faux fur collar were certainly my top picks. The main line Louche sees a mix of designs inspired from abstract art – so expect big bold colourful prints and uber feminine floaty 70s florals.
Joy have recently dipped their toe in to menswear with their house brand Hymn (currently with a stand alone store in Boxpark.) It’s very quintessentially British with classic well made pieces. As expected I was drawn to the oversized knits and tailored pinched trousers.
It’s time to embrace some Joy. I know I’ll be welcoming it in to my home and perhaps my wardrobe.