Edinburgh International Fashion Festival Press Launch

 Lynne Mccrossan – Fashion Writer and Style Queen extraordinaire wearing Joanne McGillivray


Jacob Birge – Designer wearing own designs

 Sheri Scott – Events darling and lady blogger wearing Rebecca Torres

Lyndsay Pagan and Jenn Coyle – Hot little bosses and directors of Obscure Couture wearing their A/W13 Weekend in Hell.

Edinburgh International Fashion Festival is still in it’s relative infancy – entering it’s second year, but that doesn’t stop it from having one hell of a programme. For the weekends between the 19th and 28th of July, all sorts of fashion delishnessness will descend n Scotland’s capital. A mix of currated exhibitions, intimate talks and runway shows make up this year’s programme – exploring fashion of performance and storytelling.

My top picks?

Gianna Scumaci: Unplugged: The youngest creative director of Vidal Sassoon and all round creative vissionairy. Also known for shaving the side of a horse. A limited event with only 120 tickets, the intimate talk with one of the most innovative creative minds in hair is def one worth snapping a ticket up for.

Future Fashion: Fashion show, design market and all round good times – the future fashion event at City Hall is all about celebrating the fine,fresh,fierce talent we’ve got going on in Scotland at the moment. Bebaroque, Obscure Couture, Jacob Birge Vision, Euan McWhirter and Eribe knitwear all make an appearance on the runway. Set against the backdrop of the Conde Nast exhibition (which by the by DYING to see) this is for anyone who has an interest in the next big thing in Scottish design.

Fashion Scandinavia: An exhibition of up and coming Sandinavian’s designers (popping up to Edinburgh after a brief jaunt in London) with a curator’s talk sounds like it will be right up my alley. Also free so no excuse not to pop along.

It looks like I’ll be spending as much time as humanly possible in Edinburgh come July (Fringe who?) and a tip of the hat has to be made to the multi-talented power couple that is Anna and Jonathan Freemantle for bringing a much needed festival to Scotland and filling it with such wonderful events. I can’t wait to get right in about it.


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