Currently my wardrobe is predominately made up of lots of black. I say currently. I mean always. I can however appreciate a good cat print (no duh) and liberal use of pastels. QooQoo – a Latvian label celebration between fashion and graphic design has been on my radar for a while with its mix of printed leggings and dresses, and the Lolita collection remains a firm favourite.
Of course I’m all over the use of pastel cats throughout this collection. Dresses, leggings – I can totally buy in to that. I love the vine print and just how everything is very cohesive and wearable. It’s a fun youthful collection. It’s total fashion candy floss – sweet and light. The collections are all limited edition – designed, printed and sewn locally.
Prices range from 21 – 90 euros, selling notebooks, dresses, leggings, skirts and t-shirts. The Lolita collection is a favourite mostly because of the pastel cats but I have a real soft spot for the leggings. Navy Phantom is a mix of prison tattoos, sea creatures and alchemy signs , Of The Brave are extra long and have a felt tip design straight out of a sketch book including mushrooms, bubbles, swords and lightening bolts. I’m big on the fact they collaborated with Latvian band Triana Park to create leggings based on their album art. How frigging cool is that? I would actually kill for some Blood Brother leggings – Burn Piano Island Burn or Crimes artwork, on my legs? Get on my body right now. Can someone make that happen? Yes?
The styling is cute and whimsy seems to be pretty much the defining feature of the brand. QooQoo are definitely worth checking out.