POP/U/LAR – Introducing Hayley Williamson

(All photography courtesy of Levi Macdonald)

A heady mix of bright colours and clashing prints dominate Heriott Watt student Hayley Williams graduate collection Pop/u/lar. A mix of pop art imagery, paint splashes and art nouveau inspired prints make up the eclectic collection of clashing prints contrasted with bright colours. Now god knows I love a print (leopard print ANYTHING please) and I’m always thrilled to see print that isn’t dominated by florals (or at the moment, aztec…can we say overkill?.)  Williamson’s collection is playful and while the silhouettes of her garments aren’t overly experimental, her combination of prints is unique and feels fresh and young. While I may not be sold on the full cat suit(I feel items like that belong in the realm of Beyonce and not a 23 year old awkward Glasgwegian) but I do have a fondness for the art nouveau inspired print trousers and the paint splattered dress (though don’t know if I would be bold enough to wear the two together, but as separates, completely darling!.) Her work feels young and carefree and Williamson seems very playful in her approach to design. The art nouveau print also lends itself to a pair of high waisted knickers in the collection which would look UHMAZING as a bikini (can you tell I have the beach on the brain after the scorcher of a weekend?.)  I think it’s very youthful and feel that Williamson has a lot of potential and would love to see where she takes her work in the future.

You can follow Hayley’s blog here where you can see the most adorable fashion film ever or creep out her brand on facebook.


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