J’aime mon carre or I love my scarf is the new campaign from Hermes brought on by teaming up with Colette. Paying an homage to street style, Hermes targets a younger audience here showing fashionable ladies of all the big cities (see Tokyo,London,Paris,New York) wearing Hermes scarfs in different ways. Anyway it’s a pretty brilliant way to kill an hour on a Tuesday….and it offers you instructions on how to replicate the look. Want to use your scarf as a bag…no problem. A belt? Well there is a knot for that too. Fancy a turban? The site will sort you out in a minute.
The campaign is most likely targeted at the younger crowd with money to burn, and it helps when Colette and Hermes have teamed up for a selection of scarves to be released in September. Hiya SOURCE.