CHOUCHOU COUTURE is a name I’ve heard being thrown around a lot in the last couple of months. From events at Welcome Home (before I knew what Welcome Home was truth be told) to the Hidden Lane festival, CHOUCHOU has been making it’s mark on the Glasgow events calender. The Dressing Room was my first chance to see the Glasgow based labels stuff first hand, and I wasn’t disappointed.
CHOUCHOU market themselves as being “Respectfully Handmade” creating unique bespoke garments using carefully picked top quality dead stock, recycled and retro materials. Because of this you’re guaranteed a unique piece for your wardrobe.
I love the fabrics that they use and all the items are well tailored. While I myself shy away from some of the more risque numbers I found myself swooned over lace and mesh tops (I know…I’m predictable) and some printed skirts.
What I liked about the label is that even though the pieces were handcrafted, the prices at the Dressing Room were more than affordable since you would be buying directly from the designers.
High waisted beige trousers – coming in at 50 of your british.
Mesh strapless top (could be worn as dress) – 30 of your british pounds
That’s less than I’d expect to pay in Topshop, except if you like a style but would prefer to use a different print – you just book an appointment and you can have the piece specifically tailored to your look. For those who are not lucky enough to have time to book an appointment you can always pick up a piece of CHOUCHOU at a few choice boutiques. In Glasgow you’ve got either Welcome Home or We Love to Boogie while those of you who are Edinburgh bound Godiva down the Grassmarket is your place to go.
You can book an appointment with ChouChou by emailing email@example.com. Coming September 2010 to Mercat House, 19 Argyle Coutre, 1103 Argyle Street.
I should say I’m a little bit in love with that rose print with that lace top.
the cycle print on the top on the left is uhmaze…and we all know i have a soft spot for anything leopoard print.