Commodity activism is hardly new. And while many brands try to exist in the space that functions between art, politics and a shit hot marketing campaign, many fall short with a neutered, de-clawed and placid efforts. Stay unchallenged. Stay safe. Stay smiling. It's hegemony disguised with a thin gloss of "making a difference." Thank fuck for Reek.
The women of artisan perfume brand Reek are full and complete - untouched pictures accompanied with their thoughts. They aren't just a prop to sell perfume. They are warm, wonderful, thinking women. The entire campaign oozes power. And joy. And sex. The women are unapologetic and defiant. Reek women don't ask for permission to exist. They take up space. They aren't small and won't be made so. Everything they've ever been taught to hide through shame, and guilt, and god, even good old fashioned internalised misogyny is laid bare. It's rough and raw and just a little bit punk rock. They're Damn Rebel Bitches.
Monday, 20 February 2017
This is the story of how I ended up going on my honeymoon by myself. No use in hanging a lampshade on it or trying to draw out a tired exercise in suspense.I can't quite talk about Japan without addressing the elephant in the room. That my husband, despite his attempts to medicate himself, cannot, will not and arguably,should not fly. It all started in an airport, and ended with me on the streets of Tokyo clasping my portable WiFi and a steamed bun.
Friday, 10 February 2017
What can I say? I'm a sucker for a lazy girl beauty buy. BB cream? You better believe I'm here for it. Mascara that curls and lengthens? Gimme. So when Benefit launched their "They're Real!" lip-liner and lipstick in one range you just know I was all kinds of excited for it. I mean, who even really has time for lip liner, amirite?
Monday, 6 February 2017
"If you're reading this I'm already dead." It's a familiar enough trope, but as we continue to live more of our lives online it's also something we can expect to see more on our feeds. With apps like ifidie, Facebook users are able to post their final words/videos/memes/all of the above after they've shuffled off this mortal coil. With an estimated 8000 facebook users dying everyday, our digital spaces are increasingly turning in to digital graveyards. Most of us don't have a will, let alone a funeral plan and quite frankly, what happens to our social media accounts when we die seems like the least of our problems. Especially, with the whole, being dead thing. However social media hasn't just changed the way we perform identify, but also the way we grieve.
Photo c/o Camera Hannah
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