Monday, 18 May 2015

All Hail the New British - Boden A/W 15

All Hail the New British. Boden is doing what they do best, celebrating timeless British style with a mix of elegant and contemporary lines. From their staples of classic basics and eclectic prints,  Boden are leading with their best fashion foot forward for a highly covetable collection that reads as love letter to the history of British style.

You couldn't swing a cat without hitting someone wearing Boden's Best Selling Alice shoe this season that fast became a favourite among fashion bloggers (guilty as charged) and it looks like Boden are setting up for an equally strong Autumn/Winter. Bags and shoes remain particularly strong (there is a novelty taxi bag that I've got my eye on) but their collection of coats and jackets are a real stand out. As a quintessentially British brand it only makes sense to play to your strengths, and with Boden's mix of brushed wools and tweeds, they'll have you praying for cold weather so you can crack out your coats.


There was a main trends were towards bold graphics, eclectic pastels and a rather spectacular limited edition Made in Britain collection. From the bold and the bright we have big textured blue furs, velvet trousers and statement bags, while those looking for something a bit more demure can look towards tapered trousers, pastel no-brainer ponchos and embellished pumps. The Made in Britain collection though was gorgeous though, taking the best of British style, making them from the finest fabrics for a limited run of 100 of each piece. A military inspired midi skirt, a waxed parka and one particularly fine red coat were the real hero pieces of this exclusive collection which is sure to sell out fast.

Overall, it feels like Boden have curated the very best of British style for the Winter season. From 60's A-line skirts,  70s suedes and 80s punk leathers mixed with more contemporary prim and proper WASP styling and effortless minimalism, they have managed to tick more boxes than you knew there was on the call sheet. They still make the best basics on the market, but this Winter be prepared for Boden to be one of your top fashion stops not on the high street.
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