Friday, 16 March 2012

debenhams: something unexpected

For me, the Debenhams press launch was a real eye opener. For me there was a few brand stereotypes that were reinforced, but there was also a few things I did not expect from the brand.
I have to say on arrival I was disappointed to be greeted at the door by occasion wear. It for me dates the brand and just reaffirmed a lot of old tropes I had about the brand. It felt a bit unsexy and dated. The thing is Debenhams is so much more than occasion wear and while I think it is an integral part of the brand, for it to feel like the focus felt for me, very stale, and was perhaps not the way I would have arranged the collections.
With that niggle out the way, I finally got a chance to see the new designers at Debenhams range, which quite frankly is fantastic. With new names like Jonathan Kelsey, Jonathan Saunders, Roksanda Illinic and Preen I was pleasantly surprised by the high quality contemporary tailoring. With flashes of neon and elegant draping the new designers have brought a really fresh, fashionable but very wearable collection to the floor.Roksanda Illinic's collection definitely stood out for me. It felt most like something that could live in my wardrobe. I mean I love love loved Preen's neon yellow crochet top but Illinic's collection have a contemporary elegance that I am all over. I fully expected when I went in to walk out with something from Illinic's collection but I ended up creeping at some of their other designers and ended up picking up a wee bit of Jasper Conran. I was not expecting the quality of tailoring or garments or to find as many pieces that I flat out adored. I definitely feel that their designers are Debenhams real strength and it would be wonderful to see these beautiful pieces get a bit more of a presence. Maybe I'm feeling a bit jaded with Topshop and the like at the mo, but it's nice to see there is a place to go for something a bit more elegant and timeless at an accessible price point.
Will have a few pics of the most stylish ladies from the press event in the next couple of days - lots of vintage detailing, prints and colour. Perfect.
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70 comments

  1. i love the last dress put i bet i'm too short for it :/

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  2. I agree with debenhams needing to give their designers more of the limelight.
    It took working there over Christmas to realise that the department store had more to offer other than its occasionwear.

    Love the photos - great post :)

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  3. Do you know when the last dress will be in store? I love it.

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  4. Hi Claire, everything should be available to buy now. It's even more beautiful in the flesh! x

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  6. I am totally feeling you when you say you are feeling a bit jaded with the like of Topshop. I'm fed up paying too much money for poor quality clothes that make me look like a teenager! x

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  7. Love the secind outfit, the skirt is amazing! :)

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